What’s so important about an annual development plan?
I suppose the second question would be, “Why are you talking about an annual development plan in October?” Look, where your attention goes, energy flows and ultimately, that is where results show.
As we begin the last quarter of the year, it is the perfect time to reflect and begin the process of evaluating where we are, how we have done year to date and consider where we want to be in the coming year.
We all know that running a nonprofit is not free, and budgeting includes both income and outflows. Although the outflows always seem somewhat easier to estimate, your development plan is the road-map to achieving your fundraising goals and providing the resources required to carry out your mission.
Did you know:
20% of nonprofit organizations have no development or fundraising plan
30% say they have an “informal plan”
5% say they will just do what they did last year for fundraising
2% were unsure as to whether they had a plan, and
43% of organizations have an actual annual fundraising plan
Not only that, but:
24% said that developing a strategy was difficult, and
34% have a hard time deciding which tactics to incorporate into their plan
Ok, so maybe you have never worked through a development plan. I get it. Nonprofits are born from the heart, nurtured in compassion and further cultivated in the work of providing service. We don’t all start with a business first perspective. Instead, we get our start from seeing a need that we know we can have some part in solving.
Nonprofits are born from the heart, nurtured in compassion and further cultivated in the work of providing service. -Tammey Grable-Newton, MBA Click to tweet
Let’s talk about the why behind a development plan, and how this one tool can help you further your mission and do more good.
A development plan ensures you have a plan to meet your budgetary revenue goals. Face it, even if you don’t set a goal – your expenses will set one for you. Doesn’t it feel better to be in the driver’s seat?
Having a development plan allows you to set goals and expand your impact.
It keeps your staff, board, volunteers and stakeholders on the same page with both fundraising goals, and expenses.
Your development plan provides the information needed, year over year, to evaluate and expand your fundraising goals and your donor base.
It gets you out of your silo and brings everyone together, getting the team on the same page
Here’s the thing though… creating the plan is only part one. Implementing the plan is where the magic happens. In fact, it is possible that the biggest “why” is that having a well thought out and communicated development plan will strengthen your organizations culture of philanthropic spirit.
Watch for next weeks blog where we start the process of building a development plan, or even better, join fellow nonprofit leaders in the Ignite Your Nonprofit Facebook Group for training and resources specific to this topic.
With gratitude and appreciation,
About Taniant: Taniant is a consulting company with a passion for pairing the heart of non-profit and public sector with established business methodology for greater organizational success. Taniant can help your organization with reach new levels of success in grant writing, fund development, volunteer mobilization, community partnerships, strategic planning, operational management, process development, project management and budgeting.
About Tammey: Tammey Grable-Newton is an executive level consultant, powerful speaker and inspired author who guides others to embrace their experiences and create purpose from pain. As a proven change agent, she has helped many organizations transition to new levels and make the necessary culture shifts that have resulted in improved workflow, a more positive and successful work environment and expanded reach. After completing her MBA at the University of Washington, Tammey was diagnosed with stage 3 metastatic breast cancer. Tammey transitioned from her elite, corporate positions to a career of passion, purpose and reach. As a remarkable professional and motivational speaker, Tammey shares her stories, lessons and perspectives with humor, candor and empathy. Whether speaking with the board, staff, funding entities, media or the public in general, she leaves audiences inspired and with tools to achieve.
Your passion is her passion and Tammey can’t wait to help you IGNITE your GROWTH.