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Business Names Guide | The Importance & "How To" for Naming Your Business

Is your brand name important for your business? This is a common question asked by every new business owner. Well, of course, it is!

A business’s name is an image that you are sketching. It’s the very first thing that your customers or clients meet before considering your product or service.

Naming your business used to be a time-consuming process, but with the advancement of technology and tools like business name generators, you can easily find some interesting names for your business.

But before that, you definitely should know some principles and importance of naming your business, right?

Suppose, Annie goes to do some shopping for her wedding anniversary. She visits a total of 5 shops in the market. She comes home & shows the things she has brought home. Someone asks about the things she has bought. Now, how is she going to put it?

She isn’t going to put it, “This dress comes from the shop which is in 5th street of Market in upper corner & 7th in the row from the right side” OR “The service of the THAT shop in the middle of the Market is so much customer friendly that you’ll want to go again”

Sounds complex, right? She isn’t going to say it. She is going to sum-up all her stories in one name, a business name!

This is where your business name matters a lot because it makes the word of mouth marketing so easy for you.

And it’s definitely a plus point for you if your business name is creative and catches the eye of the audience.

Here I’ve summarized a few major reasons that will give you an overview of the significance of brand names:


If you are thinking to stick any name related to your niche to your business without thinking of its consequences, in the long run, you might be making a mistake. Names possess strong power. Underestimating it would be a mistake. Business names not only influence customers. But it’ll also affect your workforce as well. They need to know they are working for something that is meaningful.


Names are the first impressions of your business. You can consider them as a ‘first handshake’ that tells a lot about your business’s personality. Your name is a head start. It’s important to choose a business name that defines who you are, what you sell & help to impress other opportunities in the future.


If you are going to make your business stand out in the long, then you definitely should invest some time in your brand name. Names aren’t just a logo with stylish text. But they communicate with the customers, in realtime!

Names are the message that tells the mission of your business. Banks often want to communicate an air of conservatism and prudence, while theme parks want to communicate an air of fun and enjoyment. Their names should be fit for the services they offer inside their buildings.


Remember the example I gave about Annie? Here comes another one. What if Annie loves your brand & tries to remember your name but it is so complicated that she can’t catch the words so she just skips it.

Later on, she could suggest someone else visit your shop but because of the complexity in your name, she couldn’t remember it. She tried to find you on the internet only to meet with failure.

What did you lose here? A good number of potential customers!

Now, of course, the service matters as well but a unique business name can bring help you catch more eyeballs.


I hope you would’ve now a few points in your mind about the importance of business names & maybe you are now considering to take a break to think of a creative name for your business.

But, naming a business can really eat a lot of your time.

Here are few steps that will work for you in choosing a perfect name for your business:

  • VALUES, OBJECTIVES & MISSION OF YOUR BUSINESS: In the process of naming your business, the very first step that comes into way is defining your core values & objectives of your company. If you know the things that your business values the most & the service it is going to provide to the community, it won’t take a long time. Just precisely jot it all down & take keywords from it that you think can be part of the company’s name. Avoid plucking out any prepositions, adjectives or adverbs from the piece you have just written. Only take nouns that better resemble your business.

  • BRAINSTORM IDEAS: Now if you have written all those nouns on a separate page, start brainstorming business names that reflect your business the best. You don’t have to do it alone. You may share this laborious work with other members of your family or business partners, or friends. Think out of the box here. You are an entrepreneur so you would’ve already studied the bundles of existing business names related to your field. So your name doesn’t have to be like other bulk of names. It should be unique. Don’t worry about keeping it precise or making it catchy at first. That edits can wait for later. Just an idea would do half of your job.

  • USE SYNONYMS: Now that you have few business name ideas wandering in your mind, open up a dictionary & go through synonyms. You may get some good other words for the ideas that are already in place. Doing this may help you beautifying the name ideas that you or your friends have come up with. It’ll also beneficial for making your name a creative & catchy one. Remember, you have to keep your name as precise as you can.

  • TAKE A VOTE: If you have stuck in the tornado of ideas & every name has started sounding a perfect one for your business, well, TAKE A VOTE! Reach out to your family & friends and ask them to vote for the name they think would be the best one. Don’t forget to include your targeted audience in this regard. There is no harm in reaching out to locals & do a survey about the names that you’ve filtered out. After all, they are the customers & who can tell you perfectly other than them?

  • USE A NAME GENERATOR: This should have been the first step but, a golden egg must not be disclosed so easily! Name Generators have been helping many entrepreneurs in choosing the best names for their businesses. One of my favorite name generators is the Name Generator Pro. It has everything that you need to name your business! With the database of thousands of creative business names of different categories, you’ll find it so friendly that you won’t have to look at your sides for any kind of help in naming your business!


Business of any kind requires that you choose to start is your identity. It becomes a part of life. Just like people know how you are as a person, customers will know your business with its name.

I have jotted down an easy way-to-go for naming your business. Just follow the steps & catch the best name for your business! Just let me know how you feel after reading this write-up. You can always leave your precious comments or feedback. If you still have any queries, drop it down & you’ll get your answer! I wish you the best of luck!


This guest blog post provided by Website and SEO Expert - Hammad Shaikh. To learn more about Hammad and his services, check out his Facebook Page or visit his website. If you have any questions for Hammad he welcomes your email.


About Tammey and TANIANT: Tammey Grable-Woodford is a proven business consultant, engaging speaker, executive coach, inspired author, and podcaster.

Tammey has over 25 years of executive leadership experience and holds her Executive Master of Business Administration from the University of Washington, Foster School of Business. Working with private, public and nonprofit organizations, TANIANT provides consulting services and leadership coaching to guide organizations and individuals to new levels of tangible and sustainable growth.

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